How To Effortlessly Attract Sponsors And New Students

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Master Ed Horni Did

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Ed Horni, Master

Ed Horni, Master

I followed what most folks selling Girl Scout cookies or getting sponsors for their kids events do at work.

I simply posted the Kick-a-thon sponsor sign-up sheet on my office door and did not solicit funds personally.

Solicitation at work is discouraged, but hanging the signup sheet on my door created curiosity and sparked a conversation with those who saw it.

When someone would ask about what the kick-a-thon was, then I would explain what we are doing.

Those conversations led to an opportunity for me to ask them if they wanted to sponsor me.

I do not have a lot of folks come through my office, so the number of sponsors that I got was quite high proportionally.

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Some folks who did not know that I trained in martial arts also came by and when they asked about the Kick-a-thon, then I also had an opportunity to inform them that I was teaching classes at the fitness center where I work at TI.

Those conversations gained me two students out of the 8 that I have.

Posting the signup sheet on my door to catch the attention of those coming through was very easy to do and it created curiosity in those who saw it and thus THEY approached me with questions and were thus receptive to my responses and my “ask” for their sponsorship.

It was a very good conversation starter and was a very low pressure way of acquiring sponsors and new students.

new students knocking

For our next Kick-a-thon, I may add something even a bit more eye catching to post than just the sign-up sheet. It seemed that catching the attention of those passing by in a way that prompted them to ask me questions was very effective.

 

I recommend that parents and students try this approach wherever your work will allow it. You'll find that you need not solicit people if you can just catch the attention of passers by, then they will come knocking on your door.

If you have any questions let me know.

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